Travis Scott Drops Visuals for ‘I KNOW ?’ Starring Emily Ratajkowski

The recent Grammy-nominated artist Travis Scott has released the music video for his 2023 track ‘I KNOW ?’ and it stars American model Emily Ratajkowski. The record came from his 4th studio album ‘UTOPIA’ which was released last summer and has been a hit ever since.

The enticing music video is directed by none other than Dave Meyers and Travis Scott, however, this isn’t the first time the two have collaborated on a music video. Meyers and Scott have worked together on the 2018 hit music video for ‘SICKO MODE’. Additionally, the two paired together as well for ‘HIGHEST IN THE ROOM’ and ‘STOP TRYING TO BE GOD’.

The video showcases Scott’s love for two women in an unfaithful relationship, constantly pondering the question of which woman he has more devotion to. Additionally, both women are intimate with the rapper separately, seemingly clueless to his unfaithfulness. Near the end we see Travis exiting a home, leaving viewers unsure which woman he is leaving behind. Finally, he returns home to one female, leaving the other alone.

Travis has recently been nominated for Best Rap Album at the Grammys, which will take place on February 4th, 2024. Furthermore, last Sunday it was announced that he would also be performing at the award ceremony.

The UTOPIA rapper has proved himself to be more than just an artist, but a visionary in the music industry. As he nears the end of his CIRCUS MAXIMUS arena tour, we are excited to see which world he will explore next.