Kanye West Shoots Super Bowl Commercial on His iPhone
During Super Bowl LVIII, Kanye West grabbed attention by showcasing his Yeezy fashion line in a brief commercial. Shot on what seems to be West’s cellphone, the thirty-second spot features him casually chatting while riding in a vehicle, speaking directly to the camera.
In the ad, Kanye, also known as Ye, humorously mentions spending all the money on the commercial spot but none on the actual commercial itself. He urges viewers to visit yeezy.com, emphasizing the website at the bottom of the screen. Kanye concludes by teasing, “I got some shoes and mmmm that’s it.”
YEEZY COMMERCIAL #SuperBowl : pic.twitter.com/wVPtMTGNom
— YEFANATICS (@yefanatics) February 12, 2024
While the commercial did not air in all markets, it was spotted on a Miami affiliate. However, it did not broadcast in Los Angeles. This suggests that West likely opted for regional ad placement, avoiding the reported $7 million cost for a national 30-second spot on CBS Sports.
Super Bowl LVIII, featuring the Kansas City Chiefs against the San Francisco 49ers at Allegiant Stadium in Las Vegas, provided Kanye West with a platform to promote his Yeezy fashion line. Despite the limited regional airing, the unconventional ad caught the attention of viewers during the high-profile event.
Recently, It was reported by Kanye’s team that the commercial was a huge success. His team claims they grossed $20 million dollars after airing the commercial on the Yeezy pod Shoes. I guess an iPhone commercial is all you need nowadays to garner attention if your name is Kanye West.
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